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The big campaigns have millions (even billions) to spend on fancy consultants and expensive ad campaigns. But what if you could achieve similar results without breaking the bank? And what if I told you that you could achieve better results because most of them are doing it wrong? This six-week course will give you the tips, tricks, and tools to become an effective digital activist.
Digital Activism Blog
How to Change the World In Your Spare Time
I’m speaking with a lot of people who are expressing apathy and helplessness. They’re not voting in local elections because they feel like nothing ever changes. I totally understand that perspective but, at the same time, I don’t accept it. So someone on Facebook challenged me to explain how ordinary citizens can change our government. … Read more
How to Craft a Persuasive Message
In this post, I’m going to share some of my most trusted and well-worn tools for crafting persuasive messaging. It doesn’t matter whether I’m writing a headline for a blog post, a script for an advertising video, or a political mailer. The process and tools I use are the same. The Human Action Model Everything … Read more